Our Local Value Promise to IGA Shoppers

The IGA network is made up of many amazing independent retailers across Australia who support thriving local communities.

With over 1,200 independently owned stores, IGA’s value can’t be captured by a single dollar figure on a small basket of items. The network’s strength lies in being part of local communities, offering real honest value and its diversity – from smaller and convenient local stores to large full-range supermarkets offering up to 30,000 product lines.

Over the last few years, we’ve worked hard to provide value to local shoppers when and where they need it most, often serving shoppers in regional and remote locations the majors don’t cover. By working closely with our suppliers, we have been able to continue to deliver more competitive shelf pricing, excellent value through our weekly catalogues and half price specials, Price Match, Low Prices Every Day and Better Buys programs.

Every IGA store participates in the Price Match program, that automatically matches the lowest regular shelf price of Coles and Woolworths on hundreds of well-known brands and everyday items. IGA’s Low Prices Every Day and Better Buys programs lock the prices of essential and competitively priced products for a 13-week period, so you can shop at IGA with confidence knowing that these products will be the same great low price every week. Our IGA Rewards programs also help customers save more on their grocery bills, by offering personalised member offers and IGA Cash Back.

IGA stores are unique – home to brands you can’t find anywhere else and an important route to market for many small local producers. We have also grown our range of high quality and competitively priced Black & Gold and Community Co private label products, which are not only great quality and great value, but give back to local communities.

When IGA stores are surveyed and compared on an equitable playing field in terms of product offering, store size and store location they are competitive with the major supermarket chains. In fact, we know from our own data that there are stores in the network that are often on average cheaper than the chains.

We’re committed to helping shoppers find value in their local IGA store and will continue to support independent retailers to provide exceptional local service to their communities.