From its origins in 1927 as a small, family business, Metcash (Metcash Limited) has grown to become Australia’s leading wholesale distribution and marketing company specialising in grocery, fresh produce, liquor, hardware and other fast moving consumer goods.

Metcash supports independence. Our portfolio of independent Australian retailers protects the diversity of local communities.

United, we have strength in numbers and use our network buying power to negotiate the best prices for our customers – the independent retailers. From our beginnings in food and liquor we have diversified our business to include hardware.

We have the experience, drive and enthusiasm to ensure independent retailers have a bright and sustainable future as Successful Independents.

Successful Independents

Our Values

Integrity is the foundation of our values:

  • Supporting our customers and suppliers
  • Our people are empowered and accountable
  • Adding value in our community

Our Vision

  • Growing our markets and delivering value to our stakeholders
  • Distribution and merchandising excellence
  • Retailer and consumer champions
  • Successful and passionate independents
  • Great place to work

Our Model

Metcash - our model

Our Markets

  • Food & Grocery
  • Liquor
  • Hardware

Company Structure

From its origins in 1927 as a family owned corner store, Metcash has evolved, uniting Australia’s independent grocers and diversifying its portfolio of businesses to become an ASX Top 200 Company. Headquartered in Sydney, its diverse business operations range from servicing its customers in supermarket and convenience businesses through to hardware.

Metcash’s customers are, predominantly, independently owned grocery and liquor stores, but also include hardware stores, which operate under our portfolio of brands including: IGA, Mitre 10, and Cellarbrations.

Metcash champions the interests of the independent grocery, liquor, and hardware sectors through its core competencies of buying, merchandising, marketing, brand building, distribution logistics and warehousing.

Metcash has 3 internal divisions, often referred to as business pillars, each operating in a distinct wholesaling industry segment:

Metcash Food & Grocery

Australian Liquor Marketers

Independent Hardware Group

All business pillars are fully owned by Metcash.

Metcash Food & Grocery

Metcash Food and Grocery (MF&G) is the wholesale dry grocery and fresh foods pillar of the business; supplying product for our brands and distributors along with support for ranging, retail operations, merchandising and marketing.

The business is supported by 5 major distribution centres delivering dry, chilled, frozen, general merchandise and hair/beauty/cosmetics. Eight fresh distribution centres deliver fresh produce, meat, bakery and deli products.

MF&G is comprised of Supermarket and Convenience divisions supplying to independent stores across Australia including ~1,434 IGA branded stores and ~250 Friendly Grocer / Eziway stores.

Within the Convenience division there are two wholesale distribution arms which service businesses around Australia, Campbells Wholesale and C-Store Distribution.

Campbells Wholesale

With a National network of over 18 branches servicing in excess of 60,000 small businesses and ABN holders across all states & territories, Campbells Wholesale are Australia’s leading distributor in Fast Moving Consumer Goods. With an extensive range of over 15,000 SKU’s in Confectionery, Grocery, Non food, Soft drinks, Dairy / Frozen, Food service, General merchandise, Office products, Liquor and Tobacco.

All branches offer a range of value added services, including e-ordering via our website www.campbells.com.au and over 100 Business Development Representatives and Telesales teams to assist in any way we can.

C-Store Distribution

C-Store Distribution (CSD) is committed to being the convenience store and route trade marketing and distribution leader. The business aims to provide a one stop shop and total supply solution to the convenience and route trade channel. In contrast to Campbells Wholesale, CSD targets the customers who have larger stores, place orders electronically and require regular, scheduled deliveries also providing critical purchase reports to help customers identify their buying trends.

Australian Liquor Marketers

Australia’s largest broad range liquor wholesaler.

Australian Liquor Marketers (ALM), Metcash’s Liquor pillar has two divisions, ALM and Independent Brands Australia (IBA). The liquor division and its related businesses operate out of 15 distribution centres (DCs) located in each state and territory in Australia, and in New Zealand.

Australian Liquor Marketers:

  • ALM serves as a broad range liquor wholesaler supplying over 12,000 hotels, liquor stores, restaurants and other licensed premises throughout Australia. The division has a wholly owned subsidiary, Tasman Liquor Company which operates in a similar market in New Zealand.
  • ALM also has a specialist on-premise liquor division supplying bars, pubs, restaurants and hotels. The division operates as Harbottle On-Premise in Australia and as Allied Liquor in New Zealand.
  • In August 2012 ALM signed a major distribution contract with Liquor Marketing Group Limited and Hotel & Tourism Management Pty Limited (LMG) The agreement covers supply distribution to approximately 1700 stores trading under names such as Bottlemart, Down Under Cellars, Harry Brown, Sip N Save, Western Cellars, Liquor Legends and Urban Cellars.
  • In June 2014 ALM acquired the shares of Liquor Traders Pty Ltd which controls the marketing of the Thirsty Camel brand in Queensland, 140 stores.

Independent Brands Australia:

  • IBA is a Metcash subsidiary, established in December 2003 to create strong national brands, and a suitable framework for independent liquor retailers to compete equally with the chains and secure long-term sustainability. IBA provides strong marketing support and a wide variety of retail services to its independent retailer network to ensure high standards of execution and access to joint buying power.
  • IBA’s 4 national independent retail brands are Cellarbrations, IGA Liquor (formerly IGA Plus Liquor), Bottle-O and Bottle-O Neighbourhood. Jointly these banners serve as a key retail partner for all the major liquor suppliers. In 2009, the IGA Liquor brand was successfully launched in WA, another step in growing the footprint of this model. IBA’s Independent Liquor Retailer Brands

ALM and IBA are committed to providing retailers with the most efficient and cost effective supply chain model possible. A large percentage of our customers would like the ability to have their entire product requirements available through one supply chain. ALM and IBA are working with all our major suppliers to provide this solution so that our customers can perform successfully in a highly competitive environment. In turn, the independent liquor retailers can provide the end consumer with a competitively priced extensive liquor range in addition to knowledgeable friendly service.

Independent Hardware Group (IHG)

The Independent Hardware Group (IHG), established November 2016, is the combined entity for the Mitre 10 and Home Timber & Hardware Group networks. It brings together leading independent hardware brands including; Mitre 10, True Value Hardware, Home Timber & Hardware, Thrifty-Link Hardware, Hardings and Hudson Building Supplies.

The Independent Hardware Group is Australia’s only independent home improvement and hardware wholesaler to the industry. With ~750 Independent members in the combined Mitre 10 and Home, Timber & Hardware network, and over 500 non branded independent stores, IHG is integral to the continued growth of the independent hardware market.

Mitre 10

Mitre 10 is an independent, national retail network of over ~370 bannered Mitre 10 and True Value Hardware stores.

The Mitre 10 business became part of the Metcash family in 2012, when Metcash acquired the remaining stake in the business (it had held 50% of Mitre 10 for two years). Under the Mitre 10 network, hardware quickly became a core focus for the Metcash business, with a clear mandate to support the growth of the Independent hardware sector in Australia. This remains the focus today, with the recent integration of the Home Timber & Hardware Group, to the Metcash Hardware pillar.

Home Timber & Hardware

Home Timber & Hardware was established in 1993 as the result of a merger between Home Saver Timber & Hardware and Homestead Hardware. Home Timber & Hardware has a network of ~380 bannered stores including the Home Timber & Hardware, Thrifty-Link Hardware, Hardings, Hardware and Hudson Building Supplies brands.


Joe David, founder of Davids. Metcash history

Joe David

For a large part of its history, Metcash carried the name of the founder of its predecessor business, Davids.

Founder Joe David, was the second son of Lebanese migrants; a visionary and entrepreneurial thinker. In May 1927, at the age of 24, he opened his first ‘food’ store at Woolloomooloo, NSW; closely followed by six others. As the businesses prospered, Davids continued to expand and in 1935 opened a wholesale warehouse in Surry Hills, NSW.

The Davids business identified a niche market with great opportunity; supporting and wholesaling to independent retailers. The company formed the first professionally organised voluntary retail group in NSW and also established the industry’s first Retail Services Program for independent retailers. In 1980 the company acquired AG Campbells wholesale business.

Metcash is a pioneer in distribution; warehousing expertise and a leader in supply chain and operational logistics.

Davids delivery truck, 1920sTo improve efficiency and drive value in the business, Davids pioneered technological improvements in their wholesale and retail operations, introducing a number of innovations to Australia: electronic data interface for retailer ordering; case labels; retail shelf labels; scanners and other systems followed over the years. Today Metcash continues the traditions established by its founder; and is acknowledged as a pioneer in distribution; warehousing expertise and; a leader in supply chain and operational logistics.

In 1988, the global retail banner IGA (Independent Grocers Alliance)was introduced to Australia. IGA has remained a flagship retail banner for independent retailers and is one of the company’s most recognised brands.

On 4 September 2000, Metcash Trading Limited (Metcash) became the official company name replacing Davids Limited.   The name acknowledges the pivotal role South African owned Metro Cash & Carry (a majority shareholder from 2000-2004) in the strategic direction of the company.

In November 2005, Metcash made the significant acquisition of Foodland Associated Limited (FAL); all former FAL stores (Action, Dewson and Supa Valu stores), that met IGA specifications were rebranded under IGA.

In March 2010, Metcash acquired 50.1% of Mitre 10, the iconic hardware business with over 400 independently owned Mitre 10 stores and over 400 non-branded independent customers. Mitre 10 joined the Metcash group with a fifty year history of supporting independent home improvement and hardware retailers, who are an integral part of local communities around Australia. The focus for Mitre 10 is to generate supply chain improvements and build a strong merchandise and marketing model.

On 1 July 2010, Metcash announced it would acquire Interfrank Group Holdings Pty Ltd, the owner of the Franklins chain of 85 supermarkets, comprising 77 corporate stores and supply to 8 franchised stores. The transaction was completed in November 2011 with all viable Franklins stores converted to the IGA banner.

In 2012 Metcash entered into an agreement to acquire a 75.1% stake in Automotive Brands Group (ABG) for $53.8m on 2 July 2012. ABG is Australia’s largest distributor and franchise operator in the automotive parts and aftermarket sector.

On 14 May 2015, Metcash announced that as a result of a strategic review that it was to investigate an IPO of the Automotive Division. On 15 June, 2015  Burson Group Limited entered a binding agreement to acquire 100% of MAH, and the sale was completed on 31 July 2015, with Metcash receiving net proceeds of $225m (before tax).

Corporate Solutions

Export Services

The management and staff of Metcash Export Services have over 25 years of proven export experience. The business specialises in the export of temperature controlled and dry grocery foods, general merchandise and other store requirements.

Facilities and Territories Covered

Our broad distribution network, serviced by sea and air, covers Southern and Central Pacific, China, Hong Kong, Singapore, Brunei, Malaysia and the Philippines.

Metcash Export Services operates from IGA Distribution’s warehouse in Queensland, Australia. Our location, in the tropical belt, means we are able to provide customers with access to a wide range of quality products at competitive prices. We are also able to offer our exclusive range of Black & Gold products. The range includes over 800 items, both dry and refrigerated food ranges.

Our Customer Markets

Food Service Operations:

  • Hotels
  • Restaurants
  • Clubs
  • Airlines
  • Oceanic liners
  • Ship Supplies
  • Bakeries

Retail Operations:

  • Department stores
  • Supermarkets
  • Warehousing and distribution operations

Our Main Product Lines

Metcash Export Services stocks a wide range of imported and selected high quality locally produced food products in the following categories:

Frozen or chilled full containers of export quality meat, chicken, chicken pieces, frozen and processed chicken, turkey and duck.
Frozen and processed.
Chilled cheeses, creams, butter and margarine.
Frozen Goods
Prepared dinners, desserts, cakes, ice cream and frozen vegetables.
Dry Goods
Canned and dry foods, ethnic foods, spices, condiments, snack foods, organic food range.
Non foods or General Merchandise
Kitchen utensils and glassware, gardening, tools, manchester, cleaning and paper products, stationery and office supplies, novelty lines and toys, health & beauty products, personal care products.

Documentation Services

Provide proforma invoice based on either FOB, CIF or Ex-Works. Final invoice and Bill of Lading couriered or emailed following completion of shipment. Provide Australian Quarantine Inspection Service Health Certification where required. Promotional programs emailed weekly.

Contact Export Services

Independent Solutions

Point of Sale – Independent Solutions

Independent Solutions is a national point of sale technology partner with the ability to implement and manage point of sale software for independent retailers.

For more information:

Contact Independent Solutions