Campbells Wholesale

In business for small business Campbells Wholesale (CW) through its three divisions and national network of over 35 warehouses, is a multi-format distributor of grocery, general merchandise, non food, confectionery, foodservice and liquor products. Servicing over 100,000 small business customers across Australia, CW has made significant gains through leveraging its ability to offer a supply solution to nationally based customers.
The business has evolved from purely cash and carry to a full delivery service. Approximately 70% of Campbells Wholesale volume is based on a full delivery format, with electronic ordering, processing and invoicing. Campbells has also invested substantially in automated picking technology to provide the accuracy and efficiency in single item picking required by its convenience customers.

Our Operating Divisions

Campbells Wholesale's three operating divisions are each tailored to meet the needs of their customers in the route, convenience and hospitality market segments:

The core business, Campbells Wholesale, has 31 branches stocking a broad range of grocery,  general merchandise, non-food, confectionery, foodservice and liquor products servicing over 80,000 customers. With over 100 business development representatives, strong community based operations, walk-in trade, full service delivery, online ordering and over 20,000 product lines Campbells ensures that customers receive all the support they need to grow their businesses.

Campbells Wholesale's other divisions are:

Changes to the Campbells Wholesale Network

The Campbells Wholesale business continues to evolve. In March 2010,  following a number of years of decline in the traditional cash and carry wholesale market, Metcash announced it would rationalise its network of Campbells branches by closing 8 warehouses.   This initiative is expected to substantially reduce costs  while allowing sufficient flexibility to cater for changing customer profiles, especially the retail convenience customers requirement of a full delivery service.  As a result, the CCC and CWD divisions will merge to form a new Campbells Wholesale division, where all branches in the network service both customer groups. This combined offer will provide a unique service to convenience store operators.

Our Key Markets

Convenience & Route

Campbells Wholesale has seen a rise in market share to 35% of the organised convenience channel.

The CSD model is unique in that it offers a total supply solution to the modern petrol and convenience store networks seeking supply chain efficiencies , electronic processing and less forecourt disruption through a ‘one-stop' delivery process.

The model is replicated across regional and remote areas of Australia through Campbells Wholesale, and Coast and Country distribution outlets within Campbells stores further supporting customers' confectionery needs. Campbells Wholesale continues to invest in its network, especially catering for distribution needs in remote areas of Australia - including a state of the art warehouse in Darwin opened in October 2008.

Hospitality

The hospitality market is an attractive sector for Campbells Wholesale.

FoodLink is a specialist foodservice distributor to free trade, franchised networks and corporate caterers. In 2009, FoodLink established its second operation through the acquisition of Solomon Food Group in Murarrie, Brisbane.

Campbells Wholesale has its ‘Catering Connection' concept which supplies independent restaurants, bistros, clubs, pubs and takeaway outlets.

Independent Retail

Campbells Wholesale's convenience store retail banner, Lucky 7 has grown to 300 sites with retail sales of over $200 million in 2010. The Lucky 7 banner provides independent retailers with a formatted retail offer, range control and pricing which allows retailers to compete effectively.