Australian Liquor Marketers
Australia's largest broad range liquor wholesalerAustralian Liquor Marketers (ALM) is a broad range liquor wholesaler supplying over 15,000 hotels, liquor stores, restaurants and other licensed premises throughout Australia. ALM's wholly owned subsidiary Tasman Liquor Company operates in a similar market in New Zealand. |
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ALM has a specialist on-premise liquor division supplying bars, pubs, restaurants and hotels. The division operates as Harbottle On-Premise in Australia and as Allied Liquor in New Zealand. ALM and its related businesses operate out of 15 distribution centres (DCs) located in each state and territory in Australia, and in New Zealand. | |
Independent Brands Australia | ||||
 | IBA is a Metcash subsidiary, established in December 2003 to create strong national brands, and a suitable framework for independent liquor retailers to compete equally with the chains and secure long-term sustainability. IBA provides strong marketing support and a wide variety of retail services to its independent retailer network to ensure high standards of execution and access to joint buying power. | |||
IBA's Independent Liquor Retailer Brands | ||
| IBA's 4 national independent retail brands are Cellarbrations, IGA Liquor (formerly IGA Plus Liquor), Bottle-O and Bottle-O Neighbourhood. Jointly these banners serve as a key retail partner for all the major liquor suppliers. In 2009, the IGA Liquor brand was successfully launched in WA, another step in growing the footprint of this model. | ||
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| IGA Liquor maximises the successful IGA supermarket offer with a strong and consistent approach to retailing liquor. | ||
 | The Bottle-O has been developed to suit the local customer, with its high profile street appeal and memorable name that reflects the Australian way of life. | ||
 | The Bottle-O Neighbourhood is for those stores who are unable to carry the range or promotional lines required for The Bottle-O, we have developed a strong alternative brand. This brand will leverage the strength of The Bottle-O brand and marketing activities, but with a smaller set of brand requirements. |
ALM also has a strategic partner - the Liquor Alliance, trading under the Thirsty Camel banner - which continues to show strong growth by offering members strong buying and cost efficiencies.
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How ALM Supports the Independent Liquor Stores
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ALM and IBA support independent retailers by building strong brands, enhancing the retailoffer and providing strong promotional support. IBA aligned independent retailers are a key retail group for all the major liquor suppliers.
ALM and IBA are committed to providing retailers with the most efficient and cost effective supply chain model possible. A large percentage of our customers would like the ability to have their entire product requirements available through one supply chain. ALM and IBA are working with all our major suppliers to provide this solution so that our customers can perform successfully in a highly competitive environment. In turn, the independent liquor retailers can provide the end consumer with a competitively priced extensive liquor range in addition to knowledgeable friendly service.
The ALM Web PortalThe ALM web portal was developed to improve and simplify the way our customers do business with ALM. The portal brings together ALM's customers and suppliers. Features include:
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The Metcash Advantage
The Metcash Advantage programme has been specially developed to help ALM customers save money. Through partnerships with leading companies, with discounted group pricing, special offers and customer service, ALM is able to offer its customers significant savings in key areas associated with running a liquor business. The Metcash Advantage programme provides a comprehensive range of technology based products including essential services such as EFTPOS, telecommunications, ATM's and ordering devices.
